Firstdirect.com first direct bank | Award-winning online and personal banking

Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and...

Firstdirect.com Overview

Firstdirect.com is a website that offers online and telephone banking services 24/7, 365 days a year. The website offers various services including Online Banking, Insurances, Credit Cards, Loans, Mortgages, Investments, and Sharedealing. The site is designed to provide users with convenient and accessible banking solutions.

The website is hosted by Amazon.com, Inc. on their server called AMAZON-02 located in the United States. The site enjoys over 3801 unique users per day, with an average of 42951.3 page views. The site's value is estimated at 753360 US dollars.

Firstdirect.com is a family-friendly site that is appealing to both younger and older generations. The site's layout and design are clean, easy to navigate, and user-friendly. With its modern interface, the site offers users a seamless experience, whether it's on their mobile or desktop devices.

The site's homepage features a simple but attractive design that highlights the various services offered. The navigation menu is located at the top of the page, with easy-to-understand categories that lead to the different services. The site's homepage also features various testimonials from satisfied customers, which helps create a feeling of trust and confidence in the site's services.

The site's information pages are designed to be informative and straightforward, allowing users to quickly find the information they are looking for. The pages include clear headings, bullet points, and relevant images. Additionally, the site features a blog section that provides readers with useful financial information and latest financial news.

The site's technical performance, however, needs improvement. According to PageSpeed Insights, the site's speed score is just 40, which is considered slow. The site should optimize images, reduce server response time, and leverage browser caching to improve its load time.

Overall, firstdirect.com is a well-designed, family-friendly site that provides users with easy-to-use banking solutions. Furthermore, the site should take necessary steps to improve its technical performance for a better user experience.

Firstdirect.com Rank Summary

Global Rank

14,053

Average Load Time

1.44sec

Links In Count

288

Website Value

$753,360

Audience Geography. Where are firstdirect.com visitors located?

Country	Visitors
United Kingdom GB	91.8%
Gibraltar GI	2.5%
Germany DE	0.6%
Other	5.1%

Country	Pageviews
United Kingdom GB	93.5%
Gibraltar GI	2.4%
Germany DE	0.1%
Other	4%

Country	Rank
Gibraltar GI	170
United Kingdom GB	375
Germany DE	90832

Where do visitors go on firstdirect.com?

Subdomain	Pageviews
firstdirect.com	98.51%
hellogift.firstdirect.com	0.42%
personal-banking.firstdirect.com	0.37%
identify.firstdirect.com	0.25%
mortgages.firstdirect.com	0.24%
other	0.21%

Subdomain	Pageviews per User
firstdirect.com	11
personal-banking.firstdirect.com	6
identify.firstdirect.com	5
hellogift.firstdirect.com	4
mortgages.firstdirect.com	2

Subdomain	Reach
firstdirect.com	97.69%
mortgages.firstdirect.com	1.24%
hellogift.firstdirect.com	1.16%
personal-banking.firstdirect.com	0.65%
identify.firstdirect.com	0.53%

How popular is firstdirect.com?

Period	Global Rank	Global Rank Delta
past 3 months	14053	-231
past month	14172	795
past week	13820	891
yesterday	13485	1416

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	5926	-176	126	-1.46%	11.3	-0.18%
30	6147	518	122	-8.45%	11	-1.86%
7	6289	979	121	-16.27%	10	-11.13%
1	6063	120	13	-3.63%	11	10%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	19809	-396	416	-1.34%
30	20014	1081	41	-6.689%
7	19321	858	42	-5.804%
1	19262	2605	41	-15.12%

Firstdirect.com Website Safety

Overview

Last Updated: 12/25/2024

Overall result - firstdirect.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

firstdirect.com is safe.

Norton ConnectSafe evaluates firstdirect.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/11/2016

firstdirect.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

firstdirect.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

firstdirect.com is safe.

McAfee assesses firstdirect.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze firstdirect.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

firstdirect.com child safety is very good.

The WOT calculates reputation of the firstdirect.com. This reputation system receives ratings from users and information from third-party sources, assesses the firstdirect.com for safety features and confirms, whether firstdirect.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	zone-apex-alb-lookup.prod.dynp.cloud1.vv1865.com
Issuer Organization	DigiCert Inc
Issuer	DigiCert EV RSA CA G2
Algorithm	RSA-SHA256
Valid form	11/16/2023
Expiration	12/16/2024
Signed	Certificate is not self signed
Additional Domains	zone-apex-alb-lookup.prod.dynp.cloud1.vv1865.com hsbc.co.in hsbcdirect.com hsbc.co.uk us.hsbc.com hfcbank.co.uk hsbc.uk expat.hsbc.com hsbc.com.sg hsbc.com.my hsbc.co.mu hangseng.com hsbc.com.cn hsbc.com.hk hsbc.com.tw hsbcamanah.com.my hsbc.com.vn hsbc.co.nz hsbc.bm hsbc.com.mo ebanking.hsbc.co.nz hsbc.ca hsbc.ae hsbc.fr hsbc.gr hsbc.com.mt hsbc.am hsbc.com.bh hsbc.com.qa hsbc.co.om hsbc.com.eg hangsenginvestment.com hsbc.com.au hsbc.com.ph hsbc.lk hsbc.com.bd hsbc.com.mx hsbc.com.ar hsbcinsurance.com.cn firstdirect.com hsbcadvance.co.in hsbcadvance.in hsbcpremier.com.au hsbcadvance.com.cn hsbc.cn hangsengbank.com hangsengbank.com.hk hangseng.com.hk hsbcamanah.my hsbc.my hsbcadvance.my hsbcadvance.com.my hsbcpremier.com.my hsbcadvance.com.ph hsbcadvance.ph hsbcpremier.com.ph hsbcadvance.com.sg hsbcadvance.com.tw hsbcpremier.com.vn vn.hsbc.com www.hfcbank.co.uk www.internationalservices.hsbc.com www.ciiom.hsbc.com homeandaway.hsbc.com hsbcpremierusa.com hsbccreditcard.com hsbcadvanceusa.com insurance.hsbc.com.sg hsbclife.com.sg www.assurancesvie.hsbc.fr

Firstdirect.com Rank History

Alexa Rank shows how popular firstdirect.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If firstdirect.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to firstdirect.com and pageviews on firstdirect.com over the past 3 months.

Firstdirect.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 07/15/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Firstdirect.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: FIRSTDIRECT.COM
Registry Domain ID: 898289_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-06-27T10:58:14Z
Creation Date: 1995-07-30T04:00:00Z
Registry Expiry Date: 2026-07-29T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS20.HSBC.NET
Name Server: NS20.HSBC.UK
Name Server: NS21.HSBC.NET
Name Server: NS21.HSBC.UK
Name Server: NS3.HSBC.COM
Name Server: NS6.HSBC.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T12:34:34Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
firstdirect.com	193.108.75.25	60
firstdirect.com	91.214.6.68	60

Host	MX Record	Priority	TTL
firstdirect.com	mxb-00299f02.gslb.pphosted.com	10	900
firstdirect.com	mxa-00299f02.gslb.pphosted.com	10	900

Host	NS Record	TTL
firstdirect.com	ns3.hsbc.com	900
firstdirect.com	ns20.hsbc.net	900
firstdirect.com	ns6.hsbc.com	900
firstdirect.com	ns21.hsbc.net	900
firstdirect.com	ns20.hsbc.uk	900
firstdirect.com	ns21.hsbc.uk	900

Host	TXT Record	TTL
firstdirect.com	webexdomainverification.=5c1aaad1-4781-432b-907a-f0fce42e120f	900
firstdirect.com	webexdomainverification.=9f96ef77-812c-44be-b790-684acbc2d907	900
firstdirect.com	adobe-idp-site-verification=97bd1b56bb7c1bf2b021fcc1aa99f303be57821beda2e03442612fe631a071e5	900
firstdirect.com	google-site-verification=Z8RP2A-W6z5CVCeQUTZ6f71yBhGcKRVGP_NzK_sUX-8	900
firstdirect.com	v=spf1 ip4:193.108.76.55 ip4:91.214.7.40 ip4:89.187.121.128/26 mx include:_spf.digitallook.com ~all	900

ns3.hsbc.com
TTL: 900
Email address: dnsmaster.hsbc.com
Serial: 2000101196
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum: 7200

Firstdirect.com HTML Check

HTML Validation Tool

Errors

Almost standards mode doctype. Expected “<!DOCTYPE html>”.

Bad value “Expires” for attribute “http-equiv” on element “meta”.

Bad value “Pragma” for attribute “http-equiv” on element “meta”.

Bad value “Cache-Control” for attribute “http-equiv” on element “meta”.

Bad value “Content-Style-Type” for attribute “http-equiv” on element “meta”.

Duplicate ID “disclaimer_banner”.

Element “div” is missing one or more of the following attributes: “role”.

Attribute “href” not allowed on element “button” at this point.

Duplicate ID “uncovered_header_skip”.

Element “legend” not allowed as child of element “form” in this context. (Suppressing further errors from this subtree.)

Element “img” is missing required attribute “src”.

Duplicate ID “Layer_1”.

The “name” attribute on the “img” element is obsolete. Use the “id” attribute instead.

Attribute “asynch” not allowed on element “script” at this point.

End tag for “body” seen, but there were unclosed elements.

Unclosed element “div”.

Warnings

The “language” attribute on the “script” element is obsolete. You can safely omit it.

The first occurrence of ID “disclaimer_banner” was here.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

The first occurrence of ID “uncovered_header_skip” was here.

The first occurrence of ID “Layer_1” was here.

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

Firstdirect.com Desktop Performance

Last tested: 06/13/2016

Desktop Speed

62%

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Optimize images

Prioritize visible content

Minify JavaScript

Minify HTML

Enable compression

Desktop Resource Breakdown

Total Resources	73
Number of Hosts	14
Static Resources	56
JavaScript Resources	20
CSS Resources	2

Firstdirect.com Mobile Insights

Last tested: 12/02/2019

Mobile Usability

100%

Mobile Speed

40%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Leverage browser caching

Optimize images

Prioritize visible content

Enable compression

Minify HTML

Mobile Resource Breakdown

Total Resources	86
Number of Hosts	25
Static Resources	49
JavaScript Resources	48
CSS Resources	1

Firstdirect.com Common Typos

www.firstdirect.com
www.firstdirect.net
www.firstdirect.org
www.firstdirect.info
www.firstdirect.biz
www.firstdirect.us
www.firstdirect.mobi
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www.firstrdirect.com
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www.firstgdirect.com
www.firsgtdirect.com
www.firsydirect.com
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www.firsytdirect.com
www.firstirect.com
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Firstdirect.com first direct bank | Award-winning online and personal banking

Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and...

Firstdirect.com Overview

Firstdirect.com Rank Summary

Firstdirect.com Website Safety

Firstdirect.com Rank History

Firstdirect.com Hosting Information

Firstdirect.com Domain Registration and Settings

Firstdirect.com HTML Check

Firstdirect.com Desktop Performance

Firstdirect.com Mobile Insights

Firstdirect.com Similar Audits

Firstdirect.com Common Typos